Highlighted company names indicate links to the homepages of the company. The page numbers to the right indicate the page in thechapter where the company is mentioned.
American
Express 19
Baldwin
Locomotive 4
Electronic Data Systems (EDS) 13
Ford Motor Company 4, 5,
9, 12, 19
General Electric 9
General Motors 9
Great Harvest Bakery
19
Hawthorne Works of the Western Electric Company 6
Home Depot 28
Honda 4, 9, 19
IDEO Product Development 19
Levi Strauss &
Company 28
McDonald's Corporation 15,
17
McDonald's
Hamburger University 17
Navy 17
Postal Service 29
Preferred Printing and Packaging 26
Preston Trucking
9
Robert
Bosch 15 (See a recent news
release and read more about the company.
If you're interested, check out the homepage of Robert
Bosch GmbH--in German, and still under construction.)
ROLM Corporation 10 (Now called Siemens
Business Communication Systems Inc. Read the history)
Saturn 24
Sears, Roebuck & Co. 15
Singer Sewing Machines 4
Toyota Motor Manufacturing 4,
9, 15, 24 (See news/corporate info)
Toyota
Manufacturing Company of Georgetown, Kentucky 15
U.S. Bureau of the Census 14
U.S. Department of Education 21
U.S. Navy 17
U.S. Steel 9 (part of USX
Corporation; read a case
study)
United States Postal Service 29
Wal-Mart Discount Stores 28
(Check the corporate
info; read a press
release)
Waltman Watch 4
Winchester Repeating Arms Company
4 (Check out the history)
Yellow Corporation 9
Airport News Channel 36 (As an example, view info about the El
Toro Airport News Channel on the PointCast
Network)
American
Motors 53
Chrysler Corporation 53,
57 (See the press
releases and read more about the
company)
Delta Air Lines 50 (Look at
the All About
Delta section)
Electro Scientific Industries, Inc.
51
Federal Express
35-37, 55
Home Depot 57
Japan Airlines,
JAL 55
L. L. Bean 49
Levi Strauss &
Company 57
Motorola 32, 39, 40,
49, 55, 60(Check the press
releases)
The Passage Group 32
Sam's Discount Club 33
Sun Oil Company 53 (See Sun Company, Inc.--Sunoco-- profile,
info, and benefits)
Target 33, 35
Texas Instruments
32 (Check the history
and the press releases)
Volkswagen 56 (See the press
releases)
Wal-Mart Discount Stores 33,
57 (Check the corporate
info; read a press
release)
Acme Boot Company 88, 91
Electronic Data Systems (EDS) 77
Exxon 64 (See
the history
and press
releases)
General Motors 70
Home Depot 64
IBM 98 (Check the press
releases)
Microsoft 98
Mindis Recycling (in Duluth, Georgia) 64
New
United Motor Manufacturing, Inc. (NUMMI)
89
Norwest Corporation 75 (See the
news releases)
Nova (this car, built at the NUMMI
plant, is no longer in production) 70
Preferred Printing and Packaging 95
Saturn 89
Target 83, 84
Toyota Motor Manufacturing 89
(See news/corporate info)
Turner Broadcast Systems
(TBS) 81 (Check out the history)
U.S. Department of Education 84
3M Corporation 104
American
Express 102
AT&T 102
Boeing 113
Coca-Cola Company 102, 120
(Check the news releases)
Digital Equipment 113 (Check
the news)
Ebony Magazine 104 (See
the history)
General Electric 113
General Motors 101
GM/Toyota
plant in Fremont, California 101
Hobee's Franchising Corporation
116
Illinois Bell 102 (Now part of Ameritech;
check out the history
timeline)
Internal Revenue Service
102
Ovation Marketing, Inc. 112,
113
Pepsi-Cola
120 (See the news)
Post-it
Notes 104
Preferred Printing and Packaging 129
Procter & Gamble 113 (See the
overview)
Quad/Graphics 108 (Read about the
company president)
Riverside
Hospital (now closed--in Jacksonville,
Florida) 102
Saturday's Family Hair Centers (in Jacksonville,
Florida) 102, 106, 113
Target 117
Tektronix
113 (Check the news)
Toyota Motor Manufacturing 101
(See news/corporate info)
Amoco 155
AT&T 136
C.A.R.E. 156 (Check their News
Center)
Centel Communications (now part of The
Williams Companies) 136
Coca-Cola's Clear Tab (this
product no longer exists) 155
Crystal
Clear Amoco Ultimate 155
Crystal Pepsi
(this product no longer exists) 155
Dana Corporation 168
Electronic Data Systems (EDS) 139
Exxon 159 (See
the history
and press
releases)
Ford Motor Company 147
General Motors 135
GM/Toyota
plant in Fremont, California 135
IBM 144 (Check the press
releases)
Levi Strauss &
Company 151
MCI 136 (Read about
the company)
Pepsi-Cola
155 (See the news)
Preferred Printing and Packaging 165
Red Cross 156
Saturn 147
Save the Children Fund 156
Shell 159
Texaco 159 (Check the press
releases)
Toyota Motor Manufacturing 135
(See news/corporate info)
US Sprint 136
The Williams Companies
136, 137, 144
Williams Telecommunication
Group, Inc., also WilTel
136, 137, 145
Allied Supermarkets 186
AT&T 189
Electronic Data Systems (EDS) 172,
186, 191, 196, 198
FBI 202
Ford Motor Company 175
General Motors 182, 203
Hewlett-Packard
189 (read about the history
and the press releases)
IBM 189, 197 (Check the press
releases)
Miller Brewery 202 (See the
address
and a product list)
Motorola 190 (Check
the press releases)
National Training Laboratories Institute for Applied Behavioral Science
174
Pecos River Conference Center (in Santa Fe, New Mexico) 182
United States Postal Service 190
Preferred Printing and Packaging 199
Saturn 182, 203
Target 194
Toyota Motor Manufacturing 182
(See news/corporate info)
Xerox Corporation
187, 197 (Check the history
and the press releases)
Corolla 225
Federal Express
237
General Motors 225, 226
Geo
Prizm 225
GM/Toyota
plant in Fremont, California 225
New
United Motor Manufacturing, Inc. (NUMMI)
225, 226, 228
Nova (this car, built at the NUMMI
plant, is no longer in production) 225
Nucor Steel 232
Postal Service 237
Sola Ophthalmics
206, 207, 210, 211, 214, 215, 226, 228, 232
Toyota Corolla 225
Toyota Motor Manufacturing 225
(See news/corporate info)
American Airlines 247, 248
(Check the employee magazine, Contrails,
and news
releases)
AT&T 247, 249
BellSouth Corporation 265 (Visit
the corporate information center)
Burger King
250
Electronic Data Systems (EDS) 264
Federal Express
255
Ford Motor Company 247,
248
General Motors 247, 248,
252
GM/Toyota
NUMMI plant in Fremont, California 262
Harley-Davidson Motor
Company 264
Home Depot 240, 241, 253-255,
260, 264
Hughes Aircraft 265
IBM 255, 265 (Check the press
releases)
McDonald's Corporation 250
Navy 247
Navy Public Works Center
247
New
United Motor Manufacturing, Inc. (NUMMI)
252, 255, 262, 264
Preferred Printing and Packaging 267
Saturn 248, 255,
264
Sears, Roebuck & Co. 261
Sola Ophthalmics
252, 254, 264
Toyota Motor Manufacturing 252,
262 (See news/corporate info)
Volvo 255
W.
L. Gore & Associates 256
Wal-Mart Discount Stores 240,
254, 255 (Check the corporate
info; read a press
release)
Wendy's 250 (Check out the history
and press
releases)
Xerox Corporation
243, 247, 265 (Check the history
and the press releases)
3M Corporation 283
American Medical Association
294
Chicago Tribune
279, 282, 284, 285, 288
Coca-Cola Company 294 (Check
the news releases)
Colgate Palmolive Company
283
Digital Equipment 289 (Check
the news)
Electronic Data Systems (EDS) 280
Ford Motor Company 279,
287
Frito-Lay 289
General Electric 289
General
Foods (Kraft Foods,
Inc.) 289
General Motors 275, 287,
289
GORE-TEX
(brand name of a fabric produced by W.
L. Gore & Associates) 280
Home Depot 289, 294
IBM 272, 294 (Check the press
releases)
Lantech, Inc. 300
Levi Strauss &
Company 272, 273, 275, 277, 278, 284, 286-289, 293, 294
New
United Motor Manufacturing, Inc. (NUMMI)
287, 296
Next
Computer 290
Okidata 290
Pepsi-Cola
289 (See the news)
Post-it
Notes 283
Preferred Printing and Packaging 298
Procter & Gamble 272 (See the
overview)
S. C. Johnson & Sons, Inc.
283
Saturn 287, 296
Sony 283
Sony
Medical 283, 290 (See the press
releases)
Toyota Motor Manufacturing 275,
287 (See news/corporate info)
W.
L. Gore & Associates 280, 289
Alcoholics Anonymous (AA)
311
Boy Scouts 307
Chicago Tribune
322
Civitan Club 307
Electronic Data Systems (EDS) 306,
310, 325
Girl Scouts 307
IDEO Product Development 304, 310,
319, 328, 330
Levi Strauss &
Company 310, 313
Preferred Printing and Packaging 317
Rand Corporation 323
Rotary Club 307, 308
Sola Ophthalmics
310, 320
Steelcase 304
Titeflex Corporation 310, 313,
319
Toyota Motor Manufacturing 326,
327 (See news/corporate info)
W.
L. Gore & Associates 310
YMCA 307
American Airlines 338 (Check
the employee magazine, Contrails,
and news
releases)
Braniff 338
CNN (Cable
News Network) 355
Chicago Tribune
344, 349, 353
Ciba-Geigy
356 (now merged to become Novartis)
Compaq 368 (Check the press
releases)
Continental Airlines 338
(Check the corporate
information, and read about the
Continental team)
Corning, Inc. 369 (Check their
values, benefits,
heritage, and press
releases)
Dell Computer Corporation
368 (Check the press
releases)
Eastern
Airlines (no longer in operation--see the chapter
11 papers) 338
Fortune
500 companies 354
Home Depot 353, 355, 357, 361
Hughes Aircraft 343, 344
IBM 356 (Check the press
releases)
IDEO Product Development 345, 353
Intel 358 (Check the press
releases)
Levi Strauss &
Company 345, 348
Pan Am (stopped in 1991--Check
the history) 338 (Check
news on the reactivation
of Pan Am)
Preferred Printing and Packaging 366
Ronald McDonald
Houses 338
Southwest Airlines 338, 345,
349, 351, 353, 356, 360 (See press
releases and Herb
Kelleher's brief company history)
Texas Air Corporation (was parent company of Eastern Airlines from
1986 to 1990; merged with others into Continental) 342, 351 (Search here
for Texas Air to read about Frank Lorenzo; then check out his
opinions)
The League of Women Voters
349
TNT (Turner
Network Television) 355
W.
L. Gore & Associates 345, 353
Workforce Solutions (now defunct HR division of IBM, but IBM develops
solutions for
others) 356 (See AT&T's
version)
Xerox Corporation
348 (Check the history
and the press releases)
Ashland Oil Company 376
AT&T 374, 388, 389
Columbia-Presbyterian
Medical Center (in New York) 407
Developmental Dimensions International,
Inc. (DDI) 372 (Read about
DDI)
EEOC (Equal
Employment Opportunity Commission) 401
Equal Employment Opportunity
Commission (EEOC) 401
Ford Motor Company 389
General Motors 374
Home Depot 374
IBM 387 (Check the press
releases)
Levi Strauss &
Company 375
Massachusetts Mutual Life Insurance
Company 377 (Check the Hoover's
company profile)
Mazda 391 (Check out the company)
McDonald's Corporation 385
Millitech Corporation 406 (See
more about the company)
National Skills Standards Board
381
New
United Motor Manufacturing, Inc. (NUMMI)
374, 389
Post-it
Notes 401
Preferred Printing and Packaging 383, 385, 404
Project Transition 376
Project Turnover (a preemployment assessment program in Philadelphia)
376
Safeway Stores (Safeway,
Inc.) 389
Saturn 374, 391
Target 376, 383, 385, 402
Toyota Motor Manufacturing 372-375,
378, 380, 389, 391 (See news/corporate
info)
3M Corporation 427
Adolf Coors Brewing Company
428-430, 433-435 (check both the story
and the organization)
American Red Cross 451
Blanchard Valley Hospital 447
Butler
County School Board Council 410 (See Butler County School Systems,
USD 490, El Dorado, Kansas)
Central States Health and
Life Company 433
CNN (Cable
News Network) 442
Coors Wellness
Center 428
Corning, Inc. 432, 433 (Check
their values, benefits,
heritage, and press
releases)
Dana Corporation 418
Dow Chemical Company 446
Dow's Michigan Division Medical Department 446 (See about health
and safety at Dow)
Food and Drug Administration 427
General Dynamics Corporation 430, 433 (Check out news
releases, the company's
latest acquisition, and photos
and description of the F-16)
Herman Miller, Inc. 428 (Check
the corporate
information and products and installations)
Hershey Foods Corporation 430,
437
Injury Prevention Management, Inc. 436
Internal Revenue Service
426
LifeUSA 451
Marriott Corporation
430
McDonald's Corporation 446,
447
Mesa Petroleum 429,
430
Mr. Turkey (Bil Mar Foods--part of Sara Lee Meat Group) 447 (See a
case study and a list
of Sara Lee products)
National Wellness Institute
447
NCAA 446
NCNB Corporation (merged with C&S/Sovran in 1991 to become NationsBank)
434 (Read about NCNB
Corporation's parental leave policy and about the merger)
Occupational Safety and Health
Administration 431
Owens-Corning Fiberglas Corporation (name changed in 1996 to Owens
Corning) 432 (Check the history)
Preferred Printing and Packaging 448
Quad/Graphics 430, 434 (Read about
the company president)
Quad/Graphics' Quad/Med Clinic 434
Red Cross 451
Sears, Roebuck & Co. 432
Sony 430
Spring Haven (near Andover,
Kansas) 410, 415
Steelcase 430, 435
Texas Instruments
430 (Check the history
and the press releases)
Titeflex Corporation 420
U.S. Department of Agriculture 441,
446
U.S. Department of Health and Human
Services 441
University of Kansas Medical Center
410
Walt Disney Company
438
Wellness Councils of America 429
Weyerhaeuser Company 436,
438, 446 (See the news
releases)
Aetna Life & Casualty
462 (Check their press releases
and their special feature, about African
Americans)
Alcoholics Anonymous (AA)
489
American Airlines 492 (Check
the employee magazine, Contrails,
and news
releases)
American Civil Liberties Union 488
Baker Hughes, Inc. 488
CNN (Cable
News Network) 488
Civil Rights Commission
466
Computer Sciences Corporation 456
(See About CSC and the
history)
Cook County Hospital 467 (Check the map,
the emergency department,
and the radiology department)
Corning, Inc. 468 (Check their
values, benefits,
heritage, and press
releases)
DCA Advertising
Inc. (Dentsu Corporation of America) 464 (Check history--1987
and 1992--and corporate
philosophy of Dentsu--of
Japan)
EEOC (Equal
Employment Opportunity Commission) 466, 474
Electronic Data Systems (EDS) 484
Equal Employment Opportunity
Commission (EEOC) 466,
474
Fleishman-Hillard 472
Ford Motor Company 467
General Motors 490
General
Public Utilities Corp. (GPU)
472
Hooters 472 (Learn about the
origin)
Laguna
Beach 488
Los Angeles Times 465,
488 (See About the Times)
Lucky Stores
(acquired by American Stores
Company in 1988) 458 (Check Hoover's
profile for ASC)
McDonald's Corporation 497
Mesa Arizona Fire
Department 463
Motorola 486, 487,
490, 492 (Check the press
releases)
National Labor Relations
Board 466
Navistar International Corp.
466 (Check the corporate
info)
Navy 472
Nestlé Company
497
Ohio State University
471 (Check general
information)
Preferred Printing and Packaging 493
Quality Media Resources
476
Shoney's Restaurant 463, 467 (As an example, check the website for
the Shoney's in San Antonio)
St. Paul, Minnesota 474 (Check
out the city council)
Stein & Company 464
Stroh Brewing Company 469-472
Target 472
Tenneco, Inc. 468
Turner Broadcast Systems
(TBS) 488 (Check out the history)
TNT (Turner
Network Television) 488
U.S. Armed Forces 472
U.S. Department of Health and Human
Services 490
WearGuard Corporation 476
Aetna Life & Casualty
523, 526 (Check their press releases
and their special feature, about African
Americans)
AT&T 524
Bendix Corporation (merged with Allied Corporation, and later Allied
merged with the Signal companies to form the present AlliedSignal
Inc.) 538 (See the History
of the Kansas City Plant)
Costco 509
DeGraff
Memorial Hospital 500
DuPont Corporation 526 (Check
the company
overview)
Fel-Pro 524
Home Depot 509
Immune Response Corporation 533
Johnson & Johnson 524
Kmart 509 (See the company
info)
Microtek International 530
Nurturing Network
538 (See about Mary Cunningham
Agee)
Pepsi-Cola
501 (See the news)
Preferred Printing and Packaging 512
U.S. Armed Forces 538
Wal-Mart Discount Stores 509
(Check the corporate
info; read a press
release)
Xerox Corporation
530 (Check the history
and the press releases)
Boeing 559
Chevrolet 567
Continental Airlines 542
(Check the corporate
information, and read about the
Continental team)
Hampton Inn 542
Harley-Davidson Motor
Company 561, 562, 564
Home Depot 559
IBM 563, 564 (Check the press
releases)
IDEO Product Development 563
Jeep 567
Marriott Corporation
564
Preferred Direct 568
Preferred Printing and Packaging 568
Quad/Graphics 552, 557, 559, 562 (Read
about the company president)
Social Security Administration 564
Southwest Airlines 543, 544 (See
press releases
and Herb Kelleher's brief
company history)
Target 558
W.
L. Gore & Associates 563
Williams Telecommunication
Group, Inc., also WilTel
548
Xerox Corporation
559 (Check the history
and the press releases)
Preferred Printing and Packaging 573-577, 579, 582, 583, 586, 589, 590
Developed by Mark Garrison,
August, 1997
Modified January 1998
