Chapter 5

The Power of Attitudes and Beliefs

The ABCs of Attitudes

Sources of Attitudes

Attitudes and Work

Building Positive Attitudes

Productive Thinking

Work and Conformity

The Dangers of Conformity and Obedience

A Closer Look at the Extremes of Obedience, Compliance, and Conformity

Persuasion and Resistance in Attitude Change

Productive Thinking

When Beliefs Don't Match

Monitoring Attitudes and Behavior

Accepting the Attitudes of Others

Productive Thinking

Highlighted company names in the index are linked to the corporation's homepage. For additional, current information about the company, check their site. The number to the right of the company is the page number in the text where the company is discussed. Other resources include Hoover's database and Web search engines.

Go to the Index of Companies in Chapter 5

Prepared by Mark Garrison, January, 1998